Click here to visit my blog! |
|
|
Go to The Store to find the products that suit you.
|
Legends in Marketing Tele-Workshop! Join us for a series of tele-workshops discovering the nuances of credibility branding through the world class work of today's marketing legends. Click here for more info |
|
NEWS: |
|
Credibility Branding, the new model for marketing communications. OfferedThrough The Nascent Group |
|
|
|
“If you are wondering how to successfully launch a new product, company, or concept with a small budget, The Credibility Factor shows you how.” Jay Conrad Levinson, The Father of Guerrilla Marketing. Author, Guerrilla Marketing series of books; Over 14 million sold; now in 42 languages “Riding to the rescue is this wonderful new report, The Credibility Factor…I for one am glad this content is here. Read it and control how you are perceived in the marketplace, which is your credibility -- which leads to the wealth you see.” Dr. Joe Vitale, author of the international #1 best seller The Attractor Factor, the #1 best seller Life’s Missing Instruction Manual, the #1 best-selling e-book Hypnotic Writing, and The Power of Outrageous Marketing, among numerous other works. Dr. Vitale is also one of the stars of the hit movie The Secret “Advertising has lost its credibility, and Jennifer McLean suggests a way for companies to compensate for this loss. An interesting and informative new report.” Al and Laura Ries, marketing-industry gurus and the authors of more than a dozen renowned marketing best sellers, including The 22 Immutable Laws of Branding, The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival, The Fall of Advertising and the Rise of PR, and the classic Positioning: The Battle for Your Mind (co-written by Al Ries and Jack Trout).
"There is a hunger in this skin-deep culture, for authenticity and
delivering on a stated promise. This report really delivers to satisfy that void.
It is a gem! Denis Waitley, author best selling "Seeds of Greatness" Denis is also one of the stars of the hit
movie The Secret
|
|
Join our newsletter, for the newest insights and tips on credibility branding techniques |
|
What the marketing leaders above recognize is the absolute importance of perception, and how that perception is molded by credibility. They understand what many don’t: that building credibility, as a focused and programmed campaign, will net quicker results, higher-paying customers, and long-term loyalty.
What is the impetus behind your decision to make a purchase (whether it is a huge multimillion dollar corporate purchase or buying a big screen TV)?
What is it that attracts you enough that you decide to trust the product and bring it home or invest in it for your business? It is likely credibility. There was something that appealed to your sense of trust and you believed this product credibility factor over another.
Imagine picking up a book then seeing one of your favorite authors has endorsed it, or reading an article in a publication about a product you were interested in buying and someone well known, who you respect, is endorsing the product? This is instant credibility and the speed of credibility speeds the sale---you can sell more and quickly because the buying decision (based on trust) occurs faster..
So how can you build more trustworthiness (AKA credibility) into your product or company?
How can you firmly establish credibility so your product or company will stand above the competition or, even better, stand out as a benchmark of excellence?
Credibility Branding - Influencing the Influencers to Influence Your Customers |
Years ago while working at several marketing agencies I realized that most companies really don’t have a strategic plan, or even a thorough comprehension of their target market. They are generally very sales focused meaning run by the sales staff, each with their own agenda for generating a sale; sometimes at any cost. A sales driven company is usually running by the seat of its pants and, while they can be successful, there is no roadmap as to where they are going or why, which will eventually limit sales potential.
In an effort to assist these companies to think like marketers and make marketing driven decisions (vs. sales driven decisions), I created a system that walked them through the steps of strategy. It offered tools and templates to:
- Determine what to say, to which audiences, and when.
- How to create messaging that will be embraced and believed by the market.
- How to identify the influencers, when to engage them and how to use them.
- Which customers to pursue at what stage of the product or corporate lifecycle
- How to build a platform of credibility that will attract all key contacts (customers, partners, influencers).
This system became Credibility Branding, and is the foundation of my consulting practice working with large companies in technology and packaged goods as well as helping entrepreneurs to establish their marketing platforms and revenue building products.
The Credibility Branding model is also available for the first time as a report "The Credibility Factor" and "The Credibility Factor Workbook"